Birds Eye - Harry Ramsden's
Additional brands were part of the consideration when redesigning an existing packaging range, achieving a balance of variation and unity.
Iglo - Ocean Kitchen
Some brands go by a different name overseas. I designed a logotype for Iglo's Ocean Kitchen range with examples of layout executions.
Alcohol brand SRPs
Beer and lager are often sold in bulk. Shelf ready packaging is designed to cater to consumers, as well as front and back end store staff.
Mars - confectionery
Offer campaigns for Mars Inc. needed graphics that worked across their entire range of existing packaging, with print colour restrictions.
Flora / Fruit d'Or
JKR managed whole, international brands which meant recognising how they each needed to be positioned depending on the country or region.
Jacob's
Similar to the samples above for Bird Eye, rough illustrations were needed to help guide photographers towards our art direction.
Boots Pharmaceuticals
Redesigned packaging and developed new brand guidelines for an extensive product range, with worst case scenarios and variable tests.
Birds Eye - schematics
Later stages of packaging design required working with photographers. Arrangements of ingredients were visualised to help guide art direction.
Knorr
Helped develop the brand guidelines for Knorr, designed pack elements used across product ranges on shelves in UK, EU and Asia.
JKR
As part of the realisation team we designed FMCG packaging to artwork.